The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest

نویسندگان

چکیده

The development of information technology in the 4.0 era has made business people make many changes their strategy, affiliate marketing is one strategies that being widely used today, apart from that, service features digital world are elements need attention influencing consumer buying interest. purpose this study to find out how marketing, features, and interest consumers TikTok Shop e-commerce. And much impact on interest, as well influence In study, independent variable (X) then dependent (Y) consumers. This research a sample where respondents for data collection using questionnaire with total 100 respondents. analytical method quantitative descriptive analysis. To process data, author Microsoft Excel 2019 SPSS 26 For Windows. result either partially or simultaneously have positive effect e-commerce

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ژورنال

عنوان ژورنال: Almana

سال: 2023

ISSN: ['2655-8327', '2579-4892']

DOI: https://doi.org/10.36555/almana.v7i1.2088